If you haven’t heard the whispers, there’s a new supplement at GNC that’s got executives interested. Out of the tens of thousands of products sold by the nutrition giant, this particular supplement, a muscle builder known as VolcaNO, is already well on its way to becoming one of GNC’s top grossing products in a matter of months. The success is borderline inexplicable so we decided to ask Force Factor's Chief Marketing Officer his secret.
"It’s not complicated," said the CMO. "We sell a great product at a lower price than many of our competitors. Customers are smart - if you create a product that can benefit millions of Americans and it works, it’s going to sell. That’s what we’ve done here."
Despite early success, VolcaNO hasn’t been perfect. Because of how rapidly it’s been selling, being able to keep up with the demand has been a challenge. "It’s a good problem to have, but one we struggle with every day," said the CMO. "Reality is, the supply is limited and keeping up with our customers isn’t easy. As we continue to work out the kinks in our supply chain, the best advice I can offer at the moment is if you see it, buy it, before you miss your opportunity. I think you’ll be impressed by the results."
As it turns out, unlike many other muscle building supplements, within a short amount of time, men who had taken VolcaNO reported feeling:
- Amplified energy and pumps
- Incredible muscle gains
- Drastic increases in strength
- Total body transformation
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